Three steps to take when writing for SEO

  • Demographics — age, marital status, gender, occupation, education
  • Sources of information — what they read, what websites they visit, what social media they might use and how
  • Values and goals — what they want to achieve, what they care about most
  • Fears, frustrations and pain points — what’s getting in the way, what discomforts they experience regularly, what they worry about

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